At CRESS Dive Gear Shop (“we”, “us”, or “our”), operating at www.cressdivegear.com, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

We collect the following types of information to provide and improve our services to diving enthusiasts and professionals worldwide:

  • Personal Identification Information: Name, email address, shipping/billing address, phone number, and payment details when you make a purchase.
  • Transaction Information: Details about purchases you make, including products ordered, payment method, and order history.
  • Technical Information: IP address, browser type, operating system, referring URLs, and device information.
  • Usage Data: Information about how you interact with our website, including pages visited, time spent, and search queries.
  • Communication Data: Records of your correspondence with us if you contact our customer service.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders for diving equipment and accessories
  • To provide customer support and respond to your inquiries
  • To improve our website, products, and services for the diving community
  • To prevent fraud and enhance the security of our payment systems
  • To send you important account/purchase-related notifications
  • To comply with legal obligations and enforce our terms of service

3. Data Sharing and Disclosure

We may share your information in the following limited circumstances:

  • Service Providers: With trusted third parties who assist in operating our website, processing payments (such as PayPal and card processors), shipping orders, and providing customer service.
  • Legal Requirements: When required by law or to respond to legal process, protect our rights, or prevent fraud or illegal activity.
  • Business Transfers: In connection with any merger, sale of company assets, or acquisition.

We do not sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding some remote Asian regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

5. Data Security

We implement robust security measures to protect your information:

  • All payment transactions are encrypted using 256-bit SSL technology
  • We are PCI-DSS compliant for payment processing
  • We employ real-time fraud monitoring systems
  • We never store sensitive payment data on our servers
  • Access to personal information is restricted to authorized personnel

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data under certain circumstances
  • Objection: Object to processing of your personal data
  • Restriction: Request restriction of processing in certain situations
  • Portability: Request transfer of your data to another service provider

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your preferences and shopping cart contents
  • Analyze website traffic and usage patterns
  • Improve website functionality and user experience
  • Deliver targeted advertisements (with your consent where required)

You can control cookies through your browser settings. However, disabling cookies may affect certain website features.

8. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a revised “Last Updated” date.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

CRESS Dive Gear Shop
7 Hurst St, Birmingham, GB B5T 1MV
Email: [email protected]